Cosmetics refer to a range of products that help cleanse, improve or change the appearance of users. They include skin care, oral care, makeup or decorative cosmetics, hair care and body care, among others.
When it comes to makeup looks, a professional makeup artist focuses on matching products based on certain skin types, such as sensitive skin, and the occasion or event to inspire the style and color palette. An individual can opt for a glamorous or beautiful look or use cosmetics to enhance their natural features. Performers such as theater or film actors are also likely to wear prosthetics or special effects makeup when their role requires it. Makeup for Halloween and other festivities is also very popular and ranges from anime and fairy tale characters to zombies and other creatures from horror movies. Some tools and devices may be needed to ensure the proper application and use of cosmetics, such as airbrush makeup, which sprays a fine mist of foundation using a small device attached to an air compressor. This results in even product application on the face and, in some cases, the entire body.
A cosmetics store carries several types of products that go into a makeup bag. They include basic tools such as makeup brushes, foundation, lip and cheek color, eyeliner and eye shadow to prepare for the office or a night out. Waterproof cosmetics help ensure that wearers will only need minimal retouches during humid conditions or under bright lights. Businesses in the cosmetics industry can work with producers of decorative cosmetics to create their own line of products to cater to specific consumer groups. They can promote their creations through an online cosmetic store or by using a series of video tutorials as part of their product launch.
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