Cosmetic Display Stand

A cosmetic display stand is used in storefronts and retail areas to showcase various cosmetic products and their benefits. The way cosmetic products are displayed is an essential part of the marketing strategy and ultimately contributes to success in promotion and sales.

Benefits of a cosmetic display stand

As products vie for consumer attention and market share, every cosmetic display stand design needs to complement and effectively highlight the specific product it was made for, such as a custom eyelash display stand, skin care display stands, or a makeup brush display stand. Aside from seamlessly integrating a product’s visual style, a display stand or shelf can have provisions for brand materials to be inserted. One example is the cosmetic display stand for dermatology offices, which can have built-in slots for product fact sheets in addition to the display shelves. This feature can help consumers learn more about the product and ask the team any questions they might have.

Cosmetic display stand options

Cosmetic display racks are made from a wide range of materials, from small tabletop displays like the lightweight acrylic cosmetic display stand and versatile plastic cosmetic display stand to the durable wood cosmetic display stand and classic glass cosmetic display stand. Retailers or distributors may decide to have the branding printed on the display stand or to customize their product displays around a certain color or design theme. Cheaper alternatives to the glass, wood and acrylic cosmetic stands are custom corrugated board display shelves. The lightweight corrugated board material, made from recyclable cardboard, can also function as small counter display racks. Corrugated board stands can have a glossy laminated finish or matte laminated look and are suitable for mobile pop-up shops as the material can easily be configured to fold or collapse when it needs to be moved or kept in storage.